Websites.

Topshop is a well known clothing store. The reading is preferred as the website caters for all types of people. For example, it has headings such as 'clothing', 'shoes', etc. Therefore it would come across as preferred as people would be able to find something for themselves. However, men would take an objective reading, as this website seems to be mainly for females, these would be their target audience. The website comes across as a direct mode of address, as its semi-formal with the wording, and the layout is done specifically to make it easier on the viewer to navigate the webpage.

MTV is a worldwide known name, and is used pretty much everyday by everyone who is part of the social media. The mode of address for this website is objective.